where is
the b
ri
eef?
PLAN FIRST, DO LATER!
Task
title
(field required)
Task
description
(field required)
Shortly,
but
in details!
PURPOSE &
target group
(field required)
WHAT IS THE MAIN PURPOSE?
WHO IS OUR TARGET GROUP? IF MANY, DEFINE ALL DIFFERENCES.
GUIDELINES
AND MANDATORY ELEMENTS OF CREATION
(field required)
MUST-HAVES. NAME ALL LIMITATIONS.
IS THERE A ROOM FOR INNOVATION? WHAT CAN BE UNIQUE?
mood &
benchmarks
What is good practice for You?
what is bad.?
what competitors do?
MERITS / TEXTS / Dropbox links
FINAL TEXT OR SOURCE MATERIALS FOR EDITING BY THE AGENCY.
Files
& formats
requested
(field required)
list of files with dimentions and variants
a. digital
b. print {spec}
production
spec- locistics
First check, maybe we did it/similar before. If not, You must gather ALL info.
FAIRS: plans, aspects, dimentions,
PRINT: ask printing house
DIGITAL: dimentions, code, file formats.
Let us know If agency should contact / work with someone directly
shipping/distibution
Who prints, who distributes. restrictions on printing and logistics, delivery times, etc.
TIMING
Deadline for ideas.
Deadline for final creation.
Deadline for production/final files.
FINAL DEADLINE IS SAFE only when milestones are known & executed.
budget
We want to have:
a.
premium material
& we are ready to pay for quality
b.
„good is good enough” material
, when quality counts but we don`t want to spend too much
Regarding bigger productions TV, Print etc. - what can be our budget level?
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